Hyundai Motor India announces 2nd edition of its global social innovation CSR program

by Autocar Pro News Desk , 28 Dec 2020


Hyundai Motor India Foundation (HMIF), the philanthropic arm of the Hyundai Motor India, has announced the second edition of ‘H-Social Creator’, its global innovation program. The H-Social Creator made its debut in India last year. The program was first instituted by Hyundai Motor Company in Korea in 2015.

The initiative is a youth contact program to build social innovators and future thinkers. The platform encourages graduate or post-graduate students to develop a novel idea based on any of these four categories namely Road Safety, Environment, Clean India, with a new addition of Health category. With H-Social Creator, Hyundai Motor India Foundation says it is on the pursuit for India’s next social innovator who can bring about an innovative social change for the progress for humanity. The idea should delve to create a meaningful impact in societies and communities.

Commenting on the initiative, S S Kim, MD and CEO, Hyundai Motor India said, “H-Social Creator portrays the innovation and aspirations of young minds bringing positive change and impacting communities. As a socially responsible brand, Hyundai is committed to the future of India realising our global vision of ‘Progress for Humanity’ and empowering the youth for a better tomorrow. Our effort to provide budding minds with the concept of open innovation has culminated into H-Social Creator generating new ideas and resolve challenges faced by society.”  

The contest will be held across India, with the grand finale in New Delhi. The applications for participation will be accepted till January 15, 2021. Interested candidates may submit their entries via a 60 second video or a one-page word document by clicking here. The H Social Creator will reach out to approximately 50 colleges touching a student base of approximately 30,000 students.

Hyundai Motor India Foundation will invest a seed capital of Rs 15 lakh into the winning idea to help create a meaningful change.

H-Social Creator - Selection Process
Step1: Assessment of applications on key parameters such as innovation, sustainability, social impact and feasibility.
Step 2:  Shortlisting of finalists based on the ideas
Step 3: Candidates will be individually mentored by experts before the grand finale
Step 4: Detailed idea submission by finalists
Step 5: Grand finale and the announcement of winners in New Delhi.

Methodology:

  • Sympathise
  • Define the problem
  • Ideation
  • Planning/Prototyping
  • Pilot/Test

The debut season of H-Social Creator 2019 resulted in 2 winners - Tamil Selvi from Akhilandeswari Women’s College and Sivakumar N, from Sethu Institute of Technology, Chennai, with their respective ideas - ‘Headlight Intensity Control using Sensors’ and ‘Drum Composting System’.