Hyundai launches its global social innovation CSR program in India

by Autocar Pro News Desk , 27 Sep 2019


Hyundai Motor India Foundation, the philanthropic arm of the Hyundai Motor India, has started taking entries for participation in its global innovation initiative - H-Social Creator. The initiative is a social innovator CSR program for Indian youth. The creator program was first instituted by Hyundai Motor Company in South Korea in 2015.

The company says the CSR initiative will be industry’s first youth contact program to build social innovators and future thinkers. The platform will acknowledge India’s first H-Social Creator — a graduate or a post-graduate student who will develop a novel idea based on any of these three categories namely Road Safety, Environment and Clean India. The company says the idea should have the power to create a magnanimous impact. 

Commenting on the initiative, S S Kim, MD and CEO, Hyundai Motor India said “The social innovation sphere in India has witnessed immense growth in the last one decade. The H-Social Creator will serve as a platform for budding catalysts of social change to be visionaries. As a socially responsible brand in India, we would like to foster new talent by providing them with right mentorship and assets to bring alive their dream cause.” 

The H-Social Creator will be conducted in five cities — Delhi NCR, Mumbai, Pune, Bangalore and Chennai. The applications for participation is open till October 23, 2019, where  college students can submit their entries via 60 second video or a one-page word document at www.hsocialcreator.in. Participants can also Whatsapp their idea through video or word document as stated with complete details (name, address, phone number, age, college, current academic status) on 961-961-5115. Candidates can submit minimum one idea of solution from either of the issues and can submit more ideas by filling separate entries.

The selection process will use the following methodology: Sympathise, define the problem, ideation, planning/prototyping and pilot/test. The winner will be announced during a ceremony in November 2019 in New Delhi. The winning idea will receive a seed capital funding of Rs15 lakh and the idea will be implemented on ground by Hyundai Motor India Foundation.

H-Social Creator - Selection Process

  • Assessment of applications on key parameters of innovation, sustainability, reach, and social impact
  • Shortlisting of finalists
  • Mentoring Session
  • Detailed idea submission by finalists
  • Winner to be announced in Ceremony in New Delhi