Hyundai Motor India Foundation (HMIF), the corporate social responsibility (CSR) arm of Hyundai Motor India, announced the commencement of the 3rd edition of its ‘Safe Move - Traffic Safety Campaign' from today.  The campaign in association with Ministry of Road Transport and Highways (MORTH) will be kicked off across 150 Schools and 14 prominent malls across the country.

For Hyundai Motors’ long-term road-safety is one of the key pillars globally. The ‘Safe Move’ campaign in India will focus on spreading awareness about the importance of traffic safety for bringing about a significant behavioural change among the masses. 

In the current phase, the campaign will engage with children and their families through contact programs in schools and malls. With an objective to build upon the success of the previous editions while attempting to spread awareness amongst children aged 5-7 and 7-16.

The program is being implemented in association with the Ministry of Road Transport and Highways (MORTH) and will be supported by Hyundai’s brand ambassador Shahrukh Khan.

Commenting on the 3rd edition, Y.K Koo, MD and CEO, HMIL said, “Safe Move – Traffic safety Campaign is an unique initiative, Hyundai Motors is committed to safety both in cars and on-road through active endorsement of safe driving practices. We are confident of a huge participation from schools and families in the current phase.”

The campaign is scheduled to continue till the end of 2017. In this phase Hyundai will release strategic safety films ‘Be the Better Guy’ on various platforms for extensive reach and engagement that will focus on bringing behavioural change.

The outreach campaign in school will connect with 150 Schools in 16 Cities –Delhi, Chennai, Mumbai, Kolkata, Ranchi, Bangalore, Chandigarh, Ahmedabad, Hyderabad, Guwahati,  Kochi, Jaipur, Pune, Lucknow, Ludhiana and Bhopal.  Additionally, the campaign will initiative will reach out to the masses in 14 Malls across 6 cities (Delhi NCR, Chennai, Kolkata, Pune, Hyderabad and Bengaluru) through a high-impact set-up and enthralling interactive games to engage children and families.

The previous editions of the safety program had reached out to over 90,000 students and 23,000 residents across 142 schools.