Even as EICMA 2019 holds the two-wheeler world enthralled in Milan, Honda Motorcycle & Scooter India (HMSI) has announced that it will be expanding its premium motorcycle arm, called Honda BigWing, in its second phase of operations. This programme will nearly double the existing seven bike line-up to 13 with the addition of five all-new motorcycles.
Honda says it plans to foray into mass production of select big bikes from India, from its current CKD / CBU operations. Such a move could will significantly reduce costs and enable HMSI to price the big bikes competitively.
Yadvinder Singh Guleria, senior vice-president of sales and marketing, HMSI, said: “Globally Honda has a strong legacy of fun riding – be it for fun urban riding, super-sport racing, luxurious touring or even off-roading. Starting April 2019, Honda spearheaded its new premium bike business identity under the silver wing mark branded as Honda BigWing. Honda will unleash phase 2 of its premium business vertical in the new BS VI era. Customers can expect double the fun with 13 iconic global models including five brand-new models. This will be supported by exclusive Honda BigWing network for sales and service in 75 cities.”
Pictured above: Noriake Abe, Managing Officer & Chief Officer Motorcycle Operations, Honda Motor Co Ltd. (2nd from left), Katsushi Inoue – COO and President, HME (centre) and Yoshishige Nomura – President, HRC (2nd from right) unveil the CBR 1000RR Fireblade and CBR 1000RR Fireblade SP at EICMA in Milan, Italy
Honda has unveiled new bikes at EICMA 2019, which will be headed to India soon. These include the CBR1000RR-R Fireblade and the CBR1000RR-R Fireblade SP, the CRF1100L Africa Twin Adventure
Also read: First Honda BigWing showroom inaugurated in India