Honda Motorcycle & Scooter India (HMS) hosted ‘Be-Seen, Be-Safe’campaign on the occasion of Children’s day today. The campaign focuses towards educating primary school children on road safety.

HMSI will conduct a mega road safety education drive across the country, specially designed for children in the age group of 5-8 years. It says the drive is based on the concept of ‘catching the young’ and educating them to become responsible road users of tomorrow. The campaign will reach out to 32,000 students from 500 schools across 45 cities.

It also conducted a week-long Camp at its Traffic Training Parks at 10 locations across India. The camp witnessed participation from over 65 schools. The massive education drive was undertaken around Children’s Day, bringing in an emotional connect to this noble cause.

Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India said, “We have undertaken a special initiative with a focus on primary school children. We believe that if children can undergo road safety training at a young age, not only is it of immediate benefit for them, but is also very beneficial once they become road users as adults. The Road Safety Campaign- ‘Be Seen, Be Safe’ has been successful in educating the children on importance of an individual’s visibility while using the road.”

The campaign will spread across 45 cities, including the top cities (in terms of fatalities) in the Road Accident in India 2016 Report by the Ministry of Road Transport and Highways. In 2016, the total number of road accidents rose to as high as 480,652. These caused injuries to 494,624 people causing the highest ever 150,785 fatalities. This translates to an average 1,317 accidents and 413 accident deaths every day.

The campaign included an interactive session on Road Safety Education on interpretation of road signs. Children were also enlightened about the Do’s and Don’ts of road crossing and Safe Cycling tips.