To mark National Pollution Control Day, Honda Motorcycle & Scooter India (HMSI) reached out to all two-wheeler customers – both Honda and non-Honda two-wheeler users –  advocating ways to control pollution. Honda mobilised its entire network of nearly 4,000 sales and service touch-points, Mobile Service Vans (MSVs) to spread the message ‘Say no to Pollution’.

Fostering education towards environment and reducing the carbon footprint, the company offered free PUC and emission level check-ups for all Honda and non-Honda vehicles. Customers were educated about the importance of regular vehicle maintenance.

On this occasion, Keita Muramatsu, president and CEO, HMSi, said: “Preserving the environment is among the top priorities for us at Honda. We are committed to 30% CO2 reduction by the end of 2020. We are actively contributing to build a greener tomorrow. In line with our vision of ‘Blue skies for our children’, this day is focused on creating awareness of how consumers can by reducing, reusing and recycling not only help in reducing the carbon footprint but also add up to the larger cause of environment preservation. By activating the campaign through our entire dealership network, we are excited to reach out to maximum two-wheeler customers and magnify the campaign’s impact.”

The National Pollution Control Day is held on December 2 in India, to honour the thousands of people who had lost their lives to the Bhopal gas tragedy. It is also held to create awareness among people and industries about the need to pay greater attention towards the need to adhere to the Pollution Control Act.