Hero unveils new electric mobility brand, Vida

by Autocar Pro News Desk , 04 Mar 2022


Hero MotoCorp Chairman & CEO, Pawan Munjal introduced its new brand for electric mobility, Vida. Vida, powered by Hero will be the brand under which Hero MotoCorp’s initiatives for emerging mobility solutions will be introduced, the first of which will be an electric vehicle that will be officially unveiled on July 1, 2022.

Munjal also announced $100 million Global Sustainability Fund. The fund will aim to establish global partnerships, spearheaded by the BML Munjal University (BMU) and Hero MotoCorp, with the objective of nurturing more than 10,000 entrepreneurs on ESG solutions that have a positive impact on the planet.

Unveiling the new brand logo and the ‘sunrise’ visual identity of Vida, powered by Hero Munjal said, “Vida means life, and the brand’s sole purpose is to create a positive impact on the world. This is truly the dawn of something special. In only 17 weeks from today we will unveil our Vida platform, products and services to make the world a better place.” 

The production of the new Vida model will be done at Hero MotoCorp’s manufacturing facility in Chittoor, India. Dispatches to customers will begin later in 2022.