Above: Dr. Deepa Malik, President - Paralympic Committee of India with Bharatendu Kabi,  Head - CSR and Corp Communication, Hero MotoCorp (right).

Two-wheeler major Hero MotoCorp has partnered with the Paralympic Committee of India (PCI) today, which is World Disability Day 2022.  

As part of this partnership, which is an initiative under the ‘Khelo Hero’ project and overall ‘Hero WeCare’ corporate social responsibility (CSR) platform, 14 specially-abled athletes will undergo professional training ably guided by experienced coaches. They will also be provided access to world-class facilities and equipment to upgrade their skills and hone their talents.

Acknowledging Hero MotoCorp’s support, Padma Shri Dr. Deepa Malik, President of the Paralympic Committee of India said, “We are grateful to Hero MotoCorp for their consistent support to para-athletes. Over time, such support has seen India not just participating more at international level, but also steadily increasing the medal tally. I am sure this partnership will go a long way in creating more international champions from India.”

Bharatendu Kabi, Head – CSR and Corporate Communication, Hero MotoCorp, said, “Hero MotoCorp has been one of the largest corporate promoters of multiple disciplines of sports. The objective of ‘Khelo Hero’ is to promote a sporting culture across the country and to create opportunities for deserving athletes. Our partnership with the Paralympic Committee of India is an initiative in this direction.”

In addition to helping build sports infrastructure at various government schools and promoting sports at the grassroots, Hero MotoCorp also partners with the Indian Deaf Cricket Association (IDCA).

Hero MotoCorp has been actively engaged in promoting many sports including football, cricket, field hockey and golf for over two decades.