Hero MotoCorp, the world’s largest two-wheeler manufacturer, today launched a new edition of its popular Splendor motorcycle – the Splendor+ Black and Accent.
The OEM claims this is the first-of-its-kind initiative in the motorcycle category, and the Splendor+ Black and Accent can be customised with the graphics of customer’s choice at the time of purchase.
The new Splendor+ Black and Accent edition comes in an all-black avatar including tyres, engine and chain cover. Customers can embellish the looks further with a 3D Hero logo, which is available as an accessory. The Splendor+ Black and Accent will be available at a price of Rs 64,470 (ex-showroom Delhi) across all Hero MotoCorp dealerships.
At the time of purchase, customers can choose from three design themes – Beetle Red, Firefly Golden and Bumble Bee Yellow. The graphic themes are priced at Rs 899 across the country. Customers can also buy the complete kit including graphics, 3D Hero Logo and Rim Tape at a Rs 1,399.
Hero MotoCorp says the unique concept is a result of its innovative ‘Hero CoLabs’ contest. As part of the contest, participants from across the country created graphic design themes for the Splendor+ motorcycle. Out of the thousands of entries, the top three designs have been put into production.
These three designs are now available for customers to choose from and have one of them installed on their new motorcycle. Customers can choose to purchase the motorcycle without any graphics as well.
Launched on April 7, 2020, Hero CoLabs offered an platform to enthusiasts, brand fans, students and professionals to showcase their creativity and design skills. The Challenge received over 10,000 registrations. The results were announced on May 16, 2020.
Malo Le Masson, head of Strategy, Hero MotoCorp said, “This is an excellent example of Hero MotoCorp’s new vision and mission of moving ahead with a collaborative approach and achieving synergy between the digital and physical world. Within five months, we have put the winning designs, from the contest, into production and made them available to our customers. We will continue to bring more such creative initiatives in the future.”