Riding strongly on festive season demand, Hero MotoCorp, India’s largest two-wheeler manufacturer, has reported its best-ever sales for any single month in September 2017.

The Pawan Munjal-led company has reportedly despatched 720,739 units, thereby crossing the milestone of 700,000 units for the first time in a month. This marks 6.78 percent YoY (September 2016: 674,961 units).

According to the company, surpassing domestic sales of 700,000 units in any month is a global benchmark in the two-wheeler industry. The record sales have come on the back of festive season, including Navratri and Dussehra, as well as building inventory across its expansive dealership network in preparation for incoming demand during Dhanteras and Diwali this month. The company claims to have sold more than a million units during this year’s festive season so far.

Commenting on the company’s impressive performance, Ashok Bhasin, Head of Sales, Marketing and Customer Care, Hero MotoCorp, said, “With close to three weeks still remaining in the festival season, we have set an all-time record by selling over a million motorcycles and scooters in domestic retail sales in the festive period so far, further consolidating our market leadership.”

Prior to September, Hero MotoCorp had clocked its highest-ever monthly sales in August 2017 (678,797 units including exports of 17,307 units). The company has been reporting despatches of more than 600,000 units every month since May 2017, thus making September as the fifth record month in a row.

The growth for Hero MotoCorp is primarily driven by surging demand for its popular Splendor, HF Deluxe and Passion brand of commuter motorcycles. While the demand for the Passion has remained nearly flat so far during this fiscal when compared to the corresponding period from the last year, the Splendor and HF Deluxe continue to outnumber their YoY monthly sales.

The Splendor has already sold more than a million units during the April-August period and its sales tally is estimated to be fast moving towards the 1.5 million-unit sales mark. Autocar Professional estimates that India’s most popular motorcycle brand will cross the 1.5 million-unit sales mark in October 2017.

The HF Deluxe too is nearing the million-unit mark and is likely to achieve that in October 2017. It is estimated that the HF Deluxe has already sold more than 900,000 units during the April-September period this fiscal.

Meanwhile, on the cumulative front, Hero MotoCorp claims to have sold more than 75 million two-wheelers since its inception.