Harley-Davidson has launched its maiden merchandise showroom at the Mumbai Airport. Mach-1 Harley-Davidson is located at Mumbai Airport Departures, Terminal 2.

The 500 square feet showroom houses Harley-Davidson merchandise collections including riding jackets, boots, helmets, t-shirts, caps, gloves, sunglasses and sweaters.

Commenting on the launch, Vikram Pawah, MD, Harley-Davidson India, said, “We are now striding towards bringing the brand closer to the people who someday aspire to own a Harley, offering them a taste of the true Harley-Davidson lifestyle known the world over. Charting out every customer touch-point, we aim to connect with and make the brand more accessible to a growing aspirational audience, welcoming them to the Harley family.”

Shoukath Sherif, dealer principal, Mach-1 Harley-Davidson, added, “The Harley-Davidson showroom has been conceptualised to offer and reflect the trademark Harley-Davidson lifestyle. Located at the Mumbai Airport T2, which ranks as the best in the country, the showroom will give brand enthusiasts and travelers a destination to shop for genuine Harley-Davidson merchandise."