Harley-Davidson India has named Vikram Pawah as its new managing director, effective today.

In his new role, Pawah will manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities to expand the company’s presence in the country.

Pawah has over 24 years of experience, of which 21 were with Honda in India and Australia. His most recent role was assistant vice-president and operating head - sales with Honda Cars India, where he led the sales operations across India and the export markets for product and accessories. Prior to Honda, he worked with Jay Engineering Works, a market leader in the manufacturing of Usha brand fans, sewing machines and fuel injection equipment, as well as Fun Foods India.

“India is an important and growing market for Harley-Davidson, and with Pawah’s leadership and long experience in the automotive industry, we will seek to expand our presence even further in the country, to allow more customers the opportunity to fulfil their dreams of personal freedom,” said Marc McAllister, vice-president and managing director, Asia Pacific.

Pawah holds a Master of Business Administration from the Victoria University in Melbourne, Australia, a post-graduate diploma in Business Management from the Institute of Management Studies in Delhi, India and a Bachelor of Commerce (Honors) from MLN College, Delhi University in India.