Harley-Davidson opens first concept store in India, targets sales in Tier 2, 3 cities

Harley-Davidson India has inaugurated its first concept store in India – Warrior Harley-Davidson in Kolhapur. The store is part of the motorcycle maker’s sales and service network expansion plan across India.

Warrior Harley-Davidson, which houses all Harley-Davidson Customer Experience concepts in small forms, is a platform for the brand to reach out to existing customer base in Tier 3 cities that do not have a retail presence. The concept store is designed to improve accessibility for sales and service requirements of Harley-Davidson customers residing in the city and outskirts and ensure that they get an opportunity to be part of H.O.G.events.

Commenting on the launch of the first concept store in India, Marc McAllister, ‎VP and MD, International Markets at Harley-Davidson Motor Company, said, “Our focus has always been on developing the culture of leisure motorcycling in India. We expect the next level of our growth to come in from Tier 2 and 3 cities and expansion to these markets is an important part of our strategy. Our first concept store is step in the same direction by taking the brand closer to enthusiasts and giving them an opportunity to experience the lifestyle.”

Sunil Christian, Dealer Principal, Warrior Harley-Davidson, said, “Kolhapur is a city with great potential with close to 100 Harley riders residing in and around the city. Expanding the retail presence to Kolhapur was a natural next step for the brand. We are thrilled to inaugurate Harley-Davidson’s first ever concept store in India here. The store houses a bike display, PA and GM display, a customer lounge and service set-up.”

Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. The company offers 14 models in its line-up in India, in addition to a full range of genuine parts, accessories, and general merchandise, available through its authorized dealerships. The company has an assembly unit at Bawal, Haryana.