Gulf Oil Lubricants India Ltd (GOLIL), which manufactures and markets long drain engine oils , and Mahindra & Mahindra, have announced their partnership for the tractor segment in India.
07 Oct 2014 | 12814 Views | By Autocar Professional Bureau
Gulf Oil Lubricants India Ltd (GOLIL), which manufactures and markets long drain engine oils , and Mahindra & Mahindra, the world’s biggest tractor maker (by volume), have announced their partnership for the tractor segment in India.
Under the agreement, Gulf Oil will manufacture and supply ‘Mahindra Genuine Oil’ under ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Gulf Oil Lubricants India Ltd (GOLIL), which manufactures and markets long drain engine oils , and Mahindra & Mahindra, the world’s biggest tractor maker (by volume), have announced their partnership for the tractor segment in India.
Under the agreement, Gulf Oil will manufacture and supply ‘Mahindra Genuine Oil’ under the ‘Mahindra M-Star Super’ brand name for its dealer workshop network along with Mahindra-Gulf Co-branded lubricant line for the ‘Bazaar segment’ under the ‘Gulf XHD M Tractor’ brand name based on M&M’s ‘MKM’ (Mileage ka Master) platform, giving an extended drain interval of 350 hours.
Signing the partnership agreement, Ravi Chawla, MD, Gulf Oil Lubricants India, said, “Gulf Oil and Mahindra & Mahindra’s partnership for the tractor segment is an extension of our relationship in the passenger segment and a step in the direction to be one of the top 3 lubricant brands in the industry. World-class products manufactured using group3 base oils, alliances with leading players like M&M has made Gulf Oil one of the fastest growing lubricant majors in recent times. With a robust distribution network of over 50,000 retailers, we are confident of ensuring product availability closer to the farms.”
On the occasion, Bharatendu Kapoor, senior VP (Sales, Channel & Customer Care), Farm Division, Mahindra & Mahindra, said, “At Mahindra, we have always pioneered products to increase farm productivity and enhance farmer prosperity. The collaboration with Gulf Oil to offer best-in-class, ‘long drain’ lubricants for Mahindra tractors is a step in that direction. The ‘Mahindra M-star Super’ oil brand will offer farmers the opportunity to enhance productivity from their farms whilst ensuring a lower cost of tractor ownership thus leading to farmer prosperity.”
Gulf Oil Lubricants India Ltd (GOLIL) was recently demerged from parent Gulf Oil Corporation. Over the past six years, the lubricant business has attained CAGR growth of about 15 percent in revenues, 42 percent in profits before taxes and has been delivering EBIDTA margins of over 12 percent consistently.
Photograph (L-R): Bharatendu Kapoor, senior VP (Sales, Channel & Customer Care), Farm Division, Mahindra & Mahindra, and Ravi Chawla, MD, Gulf Oil Lubricants India, seal the deal in Mumbai today.