Gulf Oil and Piaggio Vehicles to launch co-branded lubricants for CVs

Gulf Oil Lubricants India (Gulf Oil), a leading lubricant player and Piaggio Vehicles today announced the signing of a new strategic long term partnership agreement for marketing of genuine and co-branded oils for commercial vehicles business, starting January 2020 .

The partners says the technologically advanced products have been co-developed for the entire range including the upcoming BS VI vehicles. The agreement was signed by Diego Graffi, CEO and MD, Piaggio Vehicles and Ravi Chawla, MD, Gulf Oil Lubricants India.  

Commenting on the partnership, Diego Graffi said, ”As an ongoing commitment to enable PVPL customers to use best possible products for their vehicles for optimal performance , we are glad to tie-up with Gulf Oil w.e.f. 1st January’2020 for entire CV business. Gulf Oil’s technical expertise based on its world-class R&D setup and manufacturing facilities in India will certainly provide superior value to 27 lakh Piaggio customers. We are also confident that this partnership will give better service levels to our channel partners and also improve the availability across segments.”

Ravi Chawla said, “We are extremely delighted to partner with Piaggio — this helps us to further grow our business in OEM segment as well as expand our business in 3-wheeler category. Through this partnership, Piaggio customers will be able to avail top of the line products to enhance the performance of their vehicles and together, we will be able to strengthen the usage of these products with our reach and service initiatives. The partnership will cater to factory fill, Franchisee Workshops (FWS), high street and exports segments. The genuine oils will cater to FWS and exports and on the other hand co-branded oils will be marketed for the retail (high street) segment.”

Last year Gulf Oil had signed a multi-year contract with Aprilia Racing team (an associate of Piaggio) for sponsorship of their team in Moto GP.

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