At the Auto Expo, Goodyear has showcased some of its most iconic products that have shaped the history of tyre technology, define its present range and offer a glimpse into the technologies of the future.

The company’s ‘Challenging the Limits’ display includes two ground-breaking concept tyres unveiled for the first time in India that could radically transform the role of car tyres in the future.

The first concept – named BHO3 – offers the possibility of charging the batteries of electric cars by transforming the heat generated by the rolling tyre into electrical energy. The second concept – named Triple Tube – contains three tubes that adjust tyre inflation pressure in response to changing road conditions, delivering new levels of performance and versatility.

Goodyear has also displayed some of its breakthrough technologies across its century-old history of innovation. These include tyres used in the aviation industry, NASCAR and RunOnFlat tyres. Also on display were some of the most cutting-edge tyre technologies from Goodyear India’s current portfolio: Assurance TripleMax with superior wet braking, Wrangler ATSA offering durability and Efficientgrip for low noise and ride comfort.

L-R: PK Walia, vice-president (Consumer Tyre Business), Goodyear India, and Mike Rytokoski, VP (Consumer Tyre Business), Goodyear APAC. 

“Our products displayed at the Expo represent an essential aspect of Goodyear’s consumer-centric innovation strategy, which constantly instils a forward-looking, market-back mindset in the company’s research and development teams,” said Mike Rytokoski, Goodyear’s vice- president for consumer tyres in Asia Pacific. “Our concept tyres reimagine the role that tyres may play in the future. We envision a future in which our products become more integrated with the vehicle and the consumer, more environmentally friendly and more versatile,” he added.