Goodyear India today launched two new products – Assurance DuraPlus 2 and Wrangler AT SilentTrac targeted at passenger vehicles in the Indian market. While Assurance Duraplus 2 is designed for small to midsized passenger cars and aimed at value-conscious tyre buyers, the Wrangler AT SilentTrac is targeted at SUVs whose drivers seek  adventure and full control over the wheels.

Assurance Duraplus 2 features the company’s strengthened TredLife technology  optimised for longer mileage with durability and quiet performance. Following the success of the Assurance DuraPlus, which is known for its balanced offering of mileage and safety, Goodyear India says Assurance DuraPlus 2 gives consumers more freedom to explore with its upgraded TredLife Technology benefits, including better mileage performance of up to 110,000km, robust sidewall and reduced noise performance.

The Wrangler AT SilentTrac, according to the company “is designed to enhance rugged toughness while delivering a smooth drive, plus an impressive on and off-road handling performance and added resistance without noise.”

The latest innovation introduces upgraded DuraWall technology that withstands rugged off-road use by resisting cuts and tears, allowing versatility for drivers to go off-road at a moment’s notice. The improved rigid shoulder blocks and optimised tread pattern design, as per Goodyear India, deliver outstanding strength and reduced road noise for a quieter ride, while also resulting in excellent mileage and on and off-road performance.

(L-R) -Rajeev Anand, Chairman and Managing Director, PK Walia, Vice-President, Consumer Business & Goodyear India and Kenneth Jenner Powell, Product Director – Goodyear Consumer Tires Asia Pacific

Rajeev Anand, chairman and MD, Goodyear India said: “Goodyear has always been at the forefront of innovation and continues to push itself to offer a wide portfolio of new offerings that cater to different market segments. We constantly challenge ourselves to develop better products and empower our consumers with a superior driving experience.”

Commenting on the launch of both the tyres, PK Walia, vice-president, Consumer Business, Goodyear India, said “We are excited to release our latest innovations in the Indian market to cater to evolving consumer needs. Both Assurance Duraplus 2 and Wrangler AT SilentTrac outperform their predecessors and we are confident that these new products will empower our consumers to go further. They offer superior benefits to our consumers and provide safe and better a quality driving experience.”

Goodyear Assurance DuraPlus 2 is available in 13- to 15-inch rim diameter while the Wrangler AT SilentTrac is available in 15 to 17-inch rim diameter.