Ford launches facelifted Fiesta in India

Ford India has introduced the facelifted 2014 Ford Fiesta sedan, which was first showcased in the country at the Auto Expo in February this year. The car is now available only with the 1.5-litre 90bhp Duratorq diesel motor which comes mated to a five-speed manual gearbox and delivers an ARAI-certified 25.01kpl.

While the entry-trim Ambiente Diesel will be priced at Rs 769,000, the Trend Diesel costs Rs 855,720 and the top-of-the-line Titanium Diesel is priced at Rs 929,449 (all prices, ex-showroom Delhi).

‘‘The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best,’’ said Nigel Harris, president, Ford India. “The 2014 Fiesta, with its best-in-class driving dynamics, design and in-car technology, is a complete package that delivers much more than the expectations of customers in this segment.”

Ford’s global in-car technology – SYNC – which was first introduced in India with the EcoSport, has been upgraded to SYNC with Ford AppLink in the new 2014 Fiesta. This technology offers voice control over smartphone applications to owners, thereby ensuring a safer way to access content, entertainment and information on-the-go. The premium sedan will also offer Emergency Assistance (EA) via SYNC. Other features include rain-sensing wipers, auto headlamps and push-button start with smart keyless entry.

A large part of the vehicle’s structure uses high-strength steel with ultra-strong boron steel reinforcing several key points. On the safety front, Ford hasn’t skimped with the new Fiesta. All trims get ABS with EBD as standard. There is also standard front driver-side airbag and Anti-lock Braking System (ABS) on all variants.