American carmaker Ford India has opened its new 3S dealership facility in Goa christened ‘Kings Ford’, which will further the brands reach in the coastal region.

King Ford has a fully-integrated infrastructure set-up to support sales, service and spare needs. The new facility has over 4,340 sqft of showroom area and 25,500 sqft of the service area with 11 mechanical bays and 8 body shop bays for aftersales.

Vinay Raina, executive director – Marketing, Sales & Service, Ford India said: “Introduction of Kings Ford demonstrates our commitment to delivering a differentiated ownership and brand experience to the people of Goa.”

Kings Ford facility will display the OEMs vehicle range from the entry-level hatchback and sedan Figo and Aspire to CUVs/SUVs Freestyle, EcoSport and Endeavour.

As an industry-first initiative, the Ford Service Price Promise allows customers to calculate their vehicles’ periodic maintenance cost even before booking the service. As announced in the 2020 edition of Autocar India’s Vehicle Maintenance study, Ford cars & SUVs were rated among the most affordable to maintain in their respective segments.

For vehicles coming to the facility for servicing, the ‘Sub Assembly Levels for Repairs’ at Kings Ford will enable a substantial saving in the overall ownership costs by breaking up an auto part into sub-components.

The dealership will also offer Dial-A-Ford – a recent initiative by Ford India that aims to deliver safe and hygiene standards of sales and service experience to customers without compromising on convenience.