Fixcraft acquires auto spares brand, VMotive

Fixcraft, a car repair and service startup has acquired VMotive, the automotive spares brand of Vogo. As part of the acquisition, employees of V-Motive will also join Fixcraft.

The company said that with the acquisition, it would strategically deepen its play in the Indian post-sales automotive market. Fixcraft operates in NCR and Bengaluru and plans to expand to 10 metros in the next 12 months.

With VMotive in its portfolio, the company hopes to enable the availability of genuine and quality spares available to dealers and workshops alike. "VMotive spares are made up to the specifications of leading automotive brands and thus, assure genuineness," the company said in a statement.

Vivek Sharma, Founder and CEO, Fixcraft said, "VMotive in Fixcraft’s portfolio of offerings makes our play in the post-sales car repair and service segment deeper across the entire value chain.”

Fixcraft aims to make service quality as its differentiator in a market. So far, it has raised a total of $ 2.5 million with a set of micro VCs and marquee angel investors including Good Capital, Bharat Founders’ fund, Maninder Gulati (Oyo), Rishab Malik (Droom, Jungle Ventures), Ashish Goel (UrbanLadder) and more, since it started operations in 2018.