FCA India launches ‘touch-free’ Jeep retail experience

FCA India has launch of its contactless customer experience, in response to the social distancing needs. The Jeep retail experience is now completely ‘touch-free’ for Indian customers through a digital module named ‘Book My Jeep’.

Commenting on the new retail strategy, Dr Partha Datta, president and managing director, FCA India said, “Our commitment is to ensure customers can still continue to access Jeep at their fingertips. To ensure health, safety and convenience, we are making the Jeep retail experience as touch-free as possible. We are already live with ‘Book My Jeep’, which is being dovetailed into a 360-degree digital retail architecture that will deliver an intelligent, easy-to-use and fascinating experience for customers. Prospective customers will be able to book and own a Jeep, from their screens, without leaving the safety of their homes.”

Customers who wish to book a Jeep digitally via www.bookmyjeep.com, will be guided by automated prompts through three easy steps. Customers will have to submit details like contact information, geographical location, choice of variant, colour, powertrain and transmission. The system will collate the input and send a summary to the customer for a reconfirmation, after which the customer can proceed to paying the booking amount via credit card, internet banking and the other available online payment options. FCA’s automated retail architecture will automatically create a unique ID and link the customer’s information to its authorised dealer in that city.

A Jeep expert from the dealership will then contact the customer via a video or voice call and assist them with clarification or details required.  A test drive, in a fully sanitised vehicle, will be arranged at the customer’s doorstep. The customer can then proceed using the same module to complete the booking process and go for the final payment online. The customer can choose to take the physical delivery of the fully sanitised vehicle at their doorstep.

Dr Datta added, “Physical distancing has become the new normal and keeping this in mind, our approach is to ensure customers as well as our dealer showroom staff are well protected. While, the digital module will do its job of providing information and collecting necessary customer data, our dealer personnel will continue to personalize the retail experience the human way.”