FCA India expands dealer network to 85 outlets with new facility in Siliguri 

FCA India has opened a new ‘Jeep Connect’ retail and aftersale service operation in Siliguri, West Bengal. Named Celica Automobiles, it is the 10th Jeep Connect facility in the country, with more such facilities being planned in locations elsewhere in India.  

This new Jeep Connect retail showroom, in the heart of Siliguri town is situated at Annapurna Anex, 2nd Mile Sevoke Road, opposite Vishal Cinema. The workshop is in close proximity to the retail showroom at 21/2 Mile, Sevoke Road, Bhakti Nagar on the Siliguri-Gangtok road.

Commenting on the opening, Dr. Partha Datta – President and Managing Director, FCA India said, “Jeep Connect as a network strategy is important to us and this new outlet in Siliguri allows us to have a presence at the foothills of the majestic Himalayan range – a natural habitat for Jeep SUVs. Our customers from Siliguri and neighbouring towns had reached out, requesting us to open a Jeep authorised sales and Mopar service touchpoint in the city. We are delighted that we could meet their expectation and welcome many more aspiring customers to join the Jeep family.”  

The 2,000 square-feet ‘Jeep Connect’ showroom in Siliguri will have a two-car display, will offer a premium customer experience to visiting customers and a sprawling, 6,500 square-foot Mopar workshop, with four service bays that will be equipped to fulfil jobs related to periodic maintenance as well as accident jobs by company trained personnel.

With this new facility, FCA now has 85 sales and service outlets across India in 72 towns and cities. The company this year opened new retail and Mopar service facilities in Goa, Bangalore, Kottayam, Chennai and Lucknow.

FCA India, like all OEMs in the country, is witnessing a tough time in a slowing economy. The company  sold 605 units in August 2019 (-53%) and 4,086 units in the April-August 2019 period (-44.84%) in the domestic market.