Eicher Polaris, which launched its Multix personal vehicle on June 18, has entered into a strategic pact with Cholamandalam Investment and Finance Company (CHOLA) to extend finance to Multix consumers. 

The Multix is essentially targeted at independent businessmen across India but mainly located in Tier 2 and 3 towns. This tie-up between the two companies is aimed at providing convenient, quick and easy access to attractive vehicle financing options to prospective Multix customers.

The Multix will initially be launched in 30 cities and vehicle deliveries will begin in August 2015.

As a preferred financier for the Multix, auto retail finance for will now be available at the 534 branches of Chola and at all proposed dealerships of Multix across India.  

Commenting on the partnership, Radhesh C Verma, CEO, Eicher Polaris, said: “We have designed Multix and its entire ecosystem to cater to the unique needs of independent businessmen. Our strategic tie-up with Chola ensures customised retail finance programs, keeping in mind the needs of our target consumer. This is a step towards making the Multix solution even more attractive and accessible.”

Speaking about the association, Vellayan Subbiah, managing director, Cholamandalam Investment and Finance Company, said, “The association with Eicher Polaris will help us to expand our customer offerings and cater to the needs of independent businessmen that the Multix is designed for. Our wide presence across the country strengthens this tie-up, providing new dimensions to the targeted segment which the Multix aims at.”

Read more: Eicher Polaris launches 511cc diesel-engined Multix 4-wheeler