Ducati India begins 12-model assault for 2021 with the Scrambler Icon

by Autocar Pro News Desk , 06 Jan 2021

Italian luxury motorcycle brand Ducati has announced that it will introduce 12 new BS VI motorcycles in 2021, starting with the Scrambler Icon which has been updated to meet the new emission norms. Customers can book their motorcycle at the nearest Ducati dealerships, for a booking amount of Rs 50,000.

The company says the year 2020 saw Covid-induced disruption in the business, due to which all planned new launches were delayed. However, by end-2020, Ducati says it was able to to jump back on track and launched three BS VI motorcycles in quick succession which included the all-new Panigale V2, the Scrambler 1100 Pro, and the Multistrada 950S.

The Italian bikemaker says the positive momentum allows it to look towards the future with confidence. For 2021, the product range will further attract a range of buyers with the entry of new motorcycles across the Monster, Scrambler, Multistrada, Panigale, Diavel, and the Streetfighter range.

Twelve for 2021
In Q1 CY2021 Ducati will launch the BS VI Scrambler, Diavel and the new XDiavel. This will be followed by the launch of all-new motorcycles based on the V4 engine platform including the Multistrada V4, the Streetfighter V4 and MY2021 Panigale V4. The latter half of 2021 will see Ducati spice up the super naked segment with its all-new offering, the Monster, followed by the SuperSport 950 and the Hypermotard 950 RVE. The Scrambler Ducati side of things will also see more action as the BS VI Scrambler Icon will be joined by other Scrambler models like Scrambler 1100 Dark Pro, all new Night Shift and the popular Desert Sled.

Commenting on the announcement, Bipul Chandra, MD, Ducati India said, “2020 has been unforeseen for the entire country with operations coming to a standstill. However, if we unravel the year, it's commendable to witness the resilience of people working across the nation. Similarly, for us at Ducati, the majority of our launches and plans were pushed to 2021 and this year is going to be one of the most exciting year for us, with new launches planned in every quarter! We hope the current scenario with the pandemic stabilizes and as we resume normal life, we will be back to create state of the art experiential events like DRE Track Days, Off Road Days, Dream Tours and Racing at the National Superbike Championship. As we head into 2021, we are thankful to the entire team here at Ducati, our dealers, and most importantly, the Ducatisti for standing strong with us.”

As part of its customer-centric initiative Ducati also started the Ducati Cares Program to welcome customers again at the dealerships and will continue to ensure that all safety protocols related to Covid are met at its stores.


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