Ducati India has appointed Siddhartha Varma as director of marketing for its operations in the country. Varma, who has worked in the industry for over a decade with premium motorcycle brands, will spearhead the Italian bikemaker’s marketing initiatives in India and lead the company’s growth and expansion strategy in the market.

“With racing DNA at its core, Ducati symbolises unmatched performance, superior quality and unparalleled sophistication that truly transforms the rider experience. I am thrilled to be a part of Ducati’s legacy which inspires millions globally. In my present role, I will drive penetration of our products and services all across the country with the aim to provide authentic Ducati experience to our fast-growing community in India,” said Varma.

Commenting on the appointment, Sergi Canovas, MD of Ducati India, said, “India remains a priority market for us. I am confident that Siddhartha’s extensive experience and market insights in the premium motorcycle sector will propel the expansion of Ducati’s network in India. Siddhartha brings with him a unique mix of sectoral expertise and consumer understanding which will certainly strengthen Ducati’s footprint in the Indian market.”