Seven months after it opened its first regional centre for commercial vehicles in Dubai, Daimler AG has completed the regionalisation of its sales and service organisation for its commercial vehicle business in key regions of growth.

The opening of the Regional Center Southern Asia in Chennai marks the last in a series of launches which further included regional centres dedicated to markets in Africa, South East Asia and Latin America. The new operations will oversee sales and service in the six neighbouring markets of Nepal, Bhutan, Bangladesh, Myanmar, Sri Lanka, and Maldives.

Speaking at the opening ceremony in Chennai, Dr Wolfgang Bernhard, Member of the Board of Management of Daimler AG, responsible for Daimler Trucks & Buses, said: "Within just seven months we have succeeded in realigning our sales and service organisation in key regions of growth – close to our customers and with a clear focus on commercial vehicles. In Southern Asia we are now launching the last of a total of six new regional centres. This will also enable us to offer tailored products and services from a single source to our customers in markets such as Sri Lanka, Myanmar or Nepal."

Marc Llistosella, president and CEO of MFTBC and Head of Daimler Trucks Asia, added: “The regional centres are an excellent example of how Daimler Trucks Asia directly benefits from the global reach of our parent Daimler. We expect these regional centres across the globe to provide us with substantial further momentum for exports both from Japan and India.”

Regional Center Southern Asia oversees promising sales region

The new Regional Center Southern Asia oversees regional sales and service of a wide range of brands and products from BharatBenz trucks to Fuso trucks and buses, and Mercedes-Benz trucks, buses, and vans. Its market responsibility extends to Nepal, Bhutan, Bangladesh, Myanmar, Sri Lanka and Maldives.

“We are very positive about this region”, said Amit Bisht, head of the Regional Center Southern Asia. “Demand across our brands and product lines has already been favorable, and with our new setup we see great potential to capture additional sales for Daimler.”