Daimler India CV launches new-gen ‘MD In-Power’ BharatBenz trucks

Daimler India Commercial Vehicles (DICV) today launched its new generation of BharatBenz medium duty trucks dubbed MD In-Power. Featuring four new-generation medium duty BharatBenz models (914R, 1214R, 1214RE and 1217C), the new trucks are launched each in a base and a premium variant and will now be commercially available starting today at BharatBenz dealerships across India.

Speaking on the occasion, Erich Nesselhauf, managing director & CEO, Daimler India Commercial Vehicles, said: “Only three years after having introduced our first BharatBenz product line of medium-duty trucks, we are again raising standards in the segment with our new-generation MD In-Power. As demand for medium-duty trucks is expected to surge nationwide in India, we are in an excellent position to participate in the MDT segment’s growth with the superior value our MD In-Power trucks offer to customers.”

The new MD In-Power range underlines the BharatBenz brand’s strong focus on customer requirements and its emphasis on R&D and innovation to further boost its hallmark value-for-money proposition. The most prominent example – and an industry-first in India’s MDT segment – is the Multi Drive Mode (MDM) which allows drivers to optimise engine settings either for urban traffic or highway trucking with the push of a button. Furthermore, the MD In-Power range comes with an enhanced focus on payload advantage, improved fuel efficiency, higher service intervals, radial tyres and enhanced feature-loaded driving comfort. The radial tyres offer better traction, longer life and greater returns. Further new key features include better low-end torque, longer service intervals, and contemporary styling.

The new BharatBenz range of MDTs is available in BS-III, BS-IV and Euro-6.