Citroen partners ALD Auto for leasing services in India

by Autocar Pro News Desk , 03 Oct 2019


L-R (sitting) Jean Louis Grumet,  VP, China/Asean and India/Pacific area, Banque PSA Finance; Joel Verany, VP Sales & Network Development, Citroen India and Suvajit Karmakar, CEO and whole-time Director, ALD Automotive India.
L-R (standing) Shishir Mishra, Director and Head – Partnerships (India), Banque PSA Finance and K. Venkatesh, Country Head - Sales & Marketing, ALD Automotive India.

European carmaker Citroen, part of the Groupe PSA has announced its exclusive partnership with ALD Automotive  to introduce 'Citroen Lease', that will offer full leasing services for customers in India. Citroen Lease solutions will provide new-age mobility solutions for individuals, small and medium -sized businesses, corporate and public sector.

The company says before the end-2020, the launch of Citroen flagship, C5 Aircross SUV, will start Citroen’s journey in India and this new strategic partnership in the leasing area will support its ambition to become a leading carmaker and the preferred mobility provider in the country.

Commenting on the new leasing initiative, Roland Bouchara, senior vice-president, Sales and Marketing, Citroen India said, “We are inspired by India and we are committed to provide the best-in-class car ownership experience to our customers. Leasing is one of the favourite ways to have a car across the world and in India, it is slated to grow at a rapid speed. Citroen Lease will be available across the entire product line-up at an attractive monthly lease rental. We are confident that our customers will benefit from this collaboration.”

L-R: Shishir Mishra, Director and Head – Partnerships (India), Banque PSA Finance; Jean Louis Grumet, VP, China/Asean and India/Pacific area, Banque PSA Finance; Joel Verany, VP Sales & Network Development, Citroen India; Suvajit Karmakar, CEO & Whole-time Director, ALD Automotive India; K Venkatesh, Country Head - Sales & Marketing, ALD Automotive India and Vijay Gour, VP - Partnership & Alliances.

Suvajit Karmakar, CEO and whole-time Director, ALD Automotive India said, “We are proud and excited to partner with Citroen outside Europe, where we work very closely together to offer innovative and customised leasing solutions to our customers. The benefits of leasing to the customers include no upfront cost, no financial risk, efficient tax management, easy upgrade and hassle-free maintenance and insurance. With a strong product pipeline for India, Citroen Lease will be an attractive option for potential customers and we look forward to a mutually beneficial relationship with Citroen.”