CDK Global targets auto retail industry in India

CDK Global, Inc, a global leader in providing integrated information technology and digital marketing solutions for the automotive retail industry, today announced the launch of its India operations.

Operating in India as CDK Global (India), the company inaugurated its facilities in Hyderabad in Raheja Mindspace, Hitec City, and in Pune in Yerwada. CDK Global, which currently caters to over 26,000 customers in 100 countries, says it registered around US$ 2 billion revenues last year and has approximately 9,000 associates globally.

With its experience of innovating, designing and implementing solutions for automotive retailers and OEMs, CDK says it offers its customers better management, analysis and growth in their businesses. Its business solution cover dealer management systems, digital marketing solutions, mobile applications, networking, IP telephony, CRM, data analytics and predictive intelligence. The company says its digital marketing solutions provide personalised shopping experiences to increase traffic to the retailer’s website and to showrooms.

Commenting on the launch of its India operations, Steven J Anenen, CEO, CDK Global, said, “CDK Global’s Indian operations are important to supporting our strategic goals, and will help our global operations to leverage the technical expertise of the Indian talent pool.”

In India, CDK Global will initially employ around 800 associates, with 500 in Hyderabad and 300 in Pune. The Indian team will be central to CDK Global’s strategic operations by providing product development, R&D and customer support.

“India will be central to delivering some of the most exciting product development work on advanced technologies for our global operations. We are looking forward to expand our operations in India in the coming years,” added Reddy Malledi, managing director, CDK Global (India).