Castrol India launches dealers sustainability initiative

Automotive and industrial lubricant maker, Castrol India today launched, an industry-first Castrol Certified Carbon Neutral programme in the country, which it says will help automotive dealerships reduce their carbon footprint.

Under the initiative Pratham Motors, one of Bangalore's leading automotive dealerships will become the first Castrol Certified Carbon Neutral dealership by offsetting 100 percent of its operating emissions across all its 12 sales and service locations. Castrol says it supported Pratham Motors in this endeavour by estimating its current annual carbon footprint and become carbon neutral by offsetting emissions from all its operations including demo and courtesy cars, electricity consumption in workshops and showrooms, as well as business travel. In addition to this, Pratham Motors will offer its customers the option to drive carbon neutral for 10,000 kilometres by neutralising their vehicular carbon footprint. Castrol has offered this programme with support from BP Target Neutral.

Through this programme, Pratham will offsetting 1,459 tonnes of CO2e (carbon dioxide emission), equivalent to an individual taking over 8,600 flights from Bangalore to Mumbai. 

Samar Bhasin, CEO, Pratham Motors, said, “Recognising overall environmental challenges, we at Pratham Motors are keen to cut down our emissions. We are delighted to be working with Castrol India to reduce the carbon footprint of our dealerships and that of our customers, helping us play our part in contributing to a sustainable future for the next generation.”

Omer Dormen, MD, Castrol India, said, “Our strategy is to support the transition to a low carbon environment by introducing products and solutions which help reduce carbon footprint for our customers. We are proud to launch this industry-first sustainability initiative in India. The Castrol Certified Carbon Neutral programme enables Pratham Motors to take a leadership position on their environmental impact and to help their customers offset their emissions.”