Bridgestone India has launched its fuel-efficient Ecopia EP150 and Ecopia EP850 in India. Ecopia, a combination of the words ‘Ecology’ and ‘Utopia’, is one of Bridgestone’s flagship brands that represent the company’s eco-activities.

The tyre maker says its Ecopia tyres are engineered with a combination of light and strong materials for greater fuel efficiency and to reduce carbon emissions. Independent testing has demonstrated that Ecopia EP150 and EP850 provides 7% and 10% better fuel efficiency respectively, when compared to conventional tyres.

The Ecopia tyres are available in 26 sizes initially, ranging from 13 inches to 18-inch rim diameter and are designed to fit many popular compact vehicles. While Ecopia EP150 caters to small and midsize sedans, Ecopia EP850 is meant for SUVs.

Speaking on the occasion, Kazuhiko Mimura, managing director, Bridgestone India, said: “Bridgestone’s environmental mission statement of ‘To help ensure a healthy environment for current and future generations’ is the driving force behind our launch of Ecopia in India. Through Ecopia’s fuel-efficiency, Bridgestone can contribute towards the reduction of CO2 emissions in India, while enabling Indian drivers to achieve fuel savings. Apart from increased fuel efficiency and being environment-friendly, Ecopia EP150 and EP850 are also designed to provide durability and excellent road handling performance.”

“The rise in eco-consciousness, coupled with drivers seeking new ways of stretching their petrol dollar, has led Ecopia to receive growing interest from vehicle owners in the region since its introduction five years ago. As of April 2015, more than 10 million Ecopia tyres have been sold in the Asia Pacific region. Achieving this milestone within such a short period of time indicates that ECOPIA’s offerings are in line with consumer demands and requirements,” commented Shinichi Hanashi, CEO of Bridgestone Asia Pacific Pte.