Bridgestone India has inaugurated a first-of-its-kind Mobility Solutions Institute in the country, which will enable various stakeholders, employees, dealers and partners to enhance their knowledge on tyre technology and related mobility solutions.

The corporate university will also focus on educating employees and external stakeholders about mobility solutions trends and new product features. As a result, their potential to create, sell and service the industry and the consumer will be enhanced, the company said.

The centre will feature an AR/VR experience program that allows real time solutions that can be provided for damaged tyres or any assistance for technicians at remote locations. It would also include a tyre shop in a virtual world where products, its application and advantages can be viewed.

Parag Satpute, MD, Bridgestone India said, "We want to bring in worldwide best practices for upskilling relevant stakeholders in the business. This will help us further integrate with them through learning and knowledge sharing in tyres, related services and solutions in mobility. This one-of-its-kind concept is an attempt towards developing a comprehensive skill set in India’s growing mobility market.”

At present, the faculty comprises leaders and domain experts from within the organisation. The institute comprises a Tyre Experience Zone, a tyre lab showcasing the lifecycle of a tyre from the raw material stage to the final product stage. It also showcases the tyre explosion stage from the technical understanding viewpoint.

A special focus on making e-learning modules accessible remotely together with a fully-equipped, in-house content creation capabilities.