Bridgestone India, a global leader in tyres and rubber providing solutions for safe and sustainable mobility launched Bengaluru’s s first walk-through educative tyre store that encourages customers to make informed choices about tyres and related services.

In a press release, the company said customers will have the ability to pick from a wide range of Bridgestone tyres, based on their requirements via digital-led featured at the store. The store also offers demonstrations for customers to understand how each of the tyre services can benefit them.

The Select Plus concept store aims to provide customers with a better understanding of tyre selection and its maintenance. Bridgestone India plans to open more stores in a number of cities across the country.

Deepak Gulati, Chief Marketing and Innovation Officer, Bridgestone India while inaugurating the store said “We want to enable our dealers to have more walk ins via this differentiated in store experience.”