Bridgestone opens Concept Store in Ernakulam

Bridgestone has opened a new Select Super Concept Store – Newbharath Tyres India – in Collectorate Signal Junction, Seaport Airport Road, Kakkanad, Ernakulam. The facility was inaugurated by Tomio Fukuzumi, MD, Bridgestone India, yesterday.

Speaking on the occasion, Tomio Fukuzumi said, “The concept store is part of our aggressive expansion strategy. This initiative will add a new dimension to the retailing of tyres in the region through our unique business model of safety, reliability and environment friendly norms that will be adhered to through our direct and indirect business operations.”

The Select Super Concept store, which is driving the message of safety for consumers, is equipped with various products like RFTs (Run Flat Tyres), TPMS (Tyre Pressure Monitoring System) / GPS (Global Positioning System) and tyre safety booklets. It also has a check-up programme to check the car tyres, batteries and oil. Other services include tyre changes, tyre balancing, tyre alignment, nitrogen gas filling and rim straightening.

The company says to ensure transparency in transactions and operations, product pricing, services and service info charts are prominently displayed in the store. The service staff is also well trained to make the tyre buying experience of the customer an enjoyable one.

Photograph: Tomio Fukuzumi, MD, Bridgestone India, inaugurating the Select Concept Store in Ernakulam.