BRANDED CONTENT: CARS24 Mega Refurbishment Labs to get featured in Discovery Channel’s ‘The Great Indian Factory’

The episode brings to life CARS24’s Mega Refurbishment Lab in Dharuhera, Haryana by revealing the intricate and awe-inspiring processes that go behind refurbishing a car, the company said in a press note.

The Discovery Channel is premiering a new episode of The Great Indian Factory featuring CARS24 Mega Refurbishment Labs (MRLs). The episode will be aired on 1 October 2022, and tells the enthralling story behind India’s first and the biggest car refurbishment lab.

The episode brings to life CARS24’s Mega Refurbishment Lab in Dharuhera, Haryana by revealing the intricate and awe-inspiring processes that go behind refurbishing a car, the company said in a press note. Through direct conversations with the on-ground operations and technical teams, the episode showcases the technological advancements, use of AI, Machine Learning, Data Science and other cutting-edge processes, and takes the audience through an enthralling journey of a car from pre-owned to as good as new.

Through this episode of The Great Indian Factory, Discovery Channel showcases its viewers a journey of a pre-owned car by taking an in-depth look at every refurbishment process it goes through, right from being bought from a customer to the final product ready to be sold and delivered to a new customer.

Tanaz Mehta, Head of Ad Sales- South Asia, Warner Bros. Discovery, said, " This special episode featuring CARS24 MRLs will provide first-hand accounts and intriguing narratives from the very hands that execute such challenging tasks”

Aman Kochhar, Chief Growth Officer, Motivator/Group M, said, "The mega refurbishment lab has created a tectonic shift in how used cars will be perceived. The intelligent application of new tech to improve inconsistencies in refurbishing will add to scalable efficiency. Our partnership with Discovery has been a great stride for airing the Cars24 story behind such a large innovation".

Watch the promo: