Brakes India launches power steering liquid 'Ezsteer'
With the launch of Ezsteer, all fluids under the house of TVS Girling have been given a new name and new look under the brand of TVS Sprinter.
Chennai-based brake manufacturer Brakes India has launched Ezsteer, a high-performance power steering fluid for passenger vehicles, utility vehicles and commercial vehicles.
The company claims the new product provides enhanced frictional characteristics and longer drain period intervals up to 160,000km and meets the performance standard of GM TASA specification.
The current line-up of fluids include DOT 3, DOT 4, DOT 4+, Vericool, Aquacool, Ezcool and Ezclean (brake cleaner), sold under the brand of TVS Girling. With the launch of Ezsteer, all fluids under the house of TVS Girling have been given a new name and new look under the brand of TVS Sprinter.
S Sujit Nayak, Vice President – Aftermarket, Brakes India said, “Brakes India is an established player in the brake fluid and coolants space. Given the need to enhance overall vehicle performance and safety for end consumers in this competitive market, it is imperative to expand our product range. This entry into power steering fluid strengthens our existing portfolio and reinforces our commitment to safety and changing consumer requirements’’.
The performance benefits of the new non-synthetic fluid also include smooth engagement and disengagement of clutch, high wear resistant at extreme temperature and pressure conditions, high oxidation stability, corrosion resistance and antifoaming property and excellent seal compatibility.
Ezsteer will be sold through Brakes India’s nationwide network of distributors and dealers across the country. Based on the needs of the market, more ranges and variants will be introduced as needed
RELATED ARTICLES
Uniproducts India targets 15% growth till FY2027, eyes new EV OEMs for NVH parts
The Noida-headquartered company, which is a leading manufacturer of roof liners, floor carpets, sound insulation materia...
Ford to build more EV software capability at Chennai tech hub
Ford Business Solutions India, which currently employs 12,000 personnel set to add 3,000 more; Ford, which is known to b...
ASK Automotive to set up JV with Aisin to sell aftermarket parts for cars
Ask Automotive will have 51% of the equity of the joint venture to be set up with Aisin Asia (Thailand) Company and Aisi...