If BMW Group India felt the heat of the market slowdown as well as the impact of Covid-19 and the countrywide lockdown in its Q1 2020 car sales, then its two-wheeler arm clearly hasn't. BMW Motorrad India has reported sales of 1,024 units, which represents a 71.5% year-on-year growth, albeit on a low base (Q1 2019: 597).
The India sales contributed 3% to BMW Motorrad total global deliveries of 34,774 units in the first three months of 2020, down 9.9% year on year.
The momentum for BMW Motorrad India was primarily driven by the sub-500cc motorcycles – BMW G 310 R and BMW G 310 GS – which accounted for over 80 percent of Q1 sales among motorcycle aficionados.
The company says the R 1250 GS / GSA, F 750 / 850 GS / 850 GSA and the S 1000 RR also saw demand from motorcycle enthusiasts.
Rudratej Singh, President and CEO, BMW Group India said, “BMW Motorrad India has posted robust growth in Q1 2020, a result of the extremely strong brand we have built among motorcycling enthusiasts in India. BMW Motorrad has brought its most aspirational and desirable global products to Indian customers and developed a truly close-knit riding community that attracts riders who use motorcycling as a means to explore life. The BMW 310 and the GS range are particularly popular among the Indian riders. Though our riding events are on hold to ensure social distancing, we are engaging with fellow riders digitally and through social media. We are closely monitoring the market situation and its impact on future demand.”
BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. The G 310 R and G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India. These two bikes among the German manufacturer’s most affordable models, and an entry into its two-wheeler world.
The range of BMW Motorrad motorcycles available in India as completely built-up units (CBU) include: Sport –S 1000 RR, R 1200 RS, HP4 RACE; Adventure –R 1250 GS, R 1250 GS Adventure, S 1000 XR, F 750 GS, F 850 GS; Roadster – S 1000 R, R 1200 R; Heritage –R nineT, R nineT Scrambler, R nineT Racer and Tour –R 1200 RT, K 1600 GTL and K 1600 B.