If BMW Group India felt the heat of the market slowdown as well as the impact of Covid-19 and the countrywide lockdown in its Q1 2020 car sales, then its two-wheeler arm clearly hasn't. BMW Motorrad India has reported sales of 1,024 units, which represents a 71.5% year-on-year growth, albeit on a low base (Q1 2019: 597).
The India sales contributed 3% to BMW Motorrad total global deliveries of 34,774 units in the first three months of 2020, down 9.9% year on year.
The momentum for BMW Motorrad India was primarily driven by the sub-500cc motorcycles – BMW G 310 R and BMW G 310 GS – which accounted for over 80 percent of Q1 sales among motorcycle aficionados.
The company says the R 1250 GS / GSA, F 750 / 850 GS / 850 GSA and the S 1000 RR also saw demand from motorcycle enthusiasts.
BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. The G 310 R and G 310 GS have been developed in Munich, Germany by BMW Motorrad and are locally-produced by cooperation partner TVS Motor Company in Hosur, India. These two bikes among the German manufacturer’s most affordable models, and an entry into its two-wheeler world.
The range of BMW Motorrad motorcycles available in India as completely built-up units (CBU) include: Sport –S 1000 RR, R 1200 RS, HP4 RACE; Adventure –R 1250 GS, R 1250 GS Adventure, S 1000 XR, F 750 GS, F 850 GS; Roadster – S 1000 R, R 1200 R; Heritage –R nineT, R nineT Scrambler, R nineT Racer and Tour –R 1200 RT, K 1600 GTL and K 1600 B.