BMW India targets speedier sales in Kerala, opens two dealerships in Thiruvananthapuram

by Autocar Pro News Desk , 24 Dec 2020


BMW Group India is aggressively targeting the state of Kerala and has inaugurated two new dealerships in Thiruvananthapuram, Kerala. EVM Autokraft now represents BMW and BMW Motorrad in the largest sales and service facility in Thiruvananthapuram.

Based on the latest BMW Facility NEXT framework, the new facility showcases the range of both BMW cars and BMW Motorrad motorcycles. The showroom is located at Survey No.947, Kadakampilly village. Karikkamuri, Vangiyoor, Triruvanathapuram whereas the service facility is situated at Plot No. 39, Kochuveli Industrial Area, Kochuveli, Thiruvananthapuram, Kerala. The dealership is headed by Sabu Johny as Dealer Principal, EVM Autokraft.

Vikram Pawah, President, BMW Group India, said, “BMW Group India has set a decisive course by establishing state-of-the-art dealerships facilities with customer centricity at its core philosophy. We have significantly strengthened our dealer network in 2020 by launching 10 ultra-modern dealership facilities across established and emerging markets in India. EVM Autokraft has been a trusted BMW partner and today we have strengthened our relationship further with the inauguration of the largest BMW Facility NEXT framework based dealership in Thiruvananthapuram. This is a reflection of our commitment to serving our discerning customers in one of the fastest emerging markets in Kerala. The unison of BMW and BMW Motorrad offers a comprehensive brand experience to our customers and prospects under one roof.”

Sabu Johny, Dealer Principal, EVM Autokraft said, “EVM Autokraft is proud of its association with BMW Group India and we are delighted to represent BMW and BMW Motorrad by setting up the largest BMW Facility NEXT in Thiruvananthapuram. The culmination of the two fascinating and dynamic brands in this unique format offers an unrivalled experience. With our deep understanding of the market place, we will further tap the growing luxury automobile segment in this emerging market and serve our esteemed clientele with greater passion.”

The showroom is spread over 14,000 square feete and displays five BMW cars, along with a three-car display for BMW Premium Selection, an Experience Zone featuring Virtual Reality to bring customers face-to-face with the latest updates on the BMW product range. An interactive Virtual Product Presentation displayed on a large screen along with a car configurator helps customers to evaluate and select their dream car as per their choice.

Meanwhile, the BMW Motorrad section displays six motorcycles along with the latest lifestyle and accessories collection. 

The state-of-the-art workshop across 21000 square feet comprises five mechanical service bays, four paint, and body shop bays. The workshop is well-appointed with the latest equipment, BMW Lifestyle, and accessories. Existing BMW customers can book vehicle service online as per their preferred date and time, details of service required along with pick-up and drop details. Service cost estimates details are sent for approval using BMW Smart Video. The facility also offers BMW Smart Repair service for quick repairsThe entire aftersales service staff has undergone rigorous training and certified at BMW Group India’s Training Centre in Gurugram.