BMW India records best-ever sales in 2017: 9,800 units, +25%  

BMW Group India has announced sales of 9,800 cars (BMW + Mini) in 2017, registering a growth of 25 percent (2016: 7,035). The total comprises 9,379 BMWs (+25%) and 421 Minis (+17%). 

Vikram Pawah, president, BMW Group India (pictured above), said, “2017 was a challenging year for the automotive industry in India that adversely affected stability and impacted consumer confidence due to several policy fluctuations. BMW Group India has achieved this successful growth as a result of its robust strategy, a resolute approach in its implementation and absolute commitment to all customers and their needs. We have created a differentiating factor in the Indian luxury car market with the strength of our brands, products and innovative customer initiatives.”

In 2017, BMW India’s sales growth was predominantly driven by the  X1  and X5 SUVs. The second half of 2017 also saw sales accelerate with the launch of the all-new 5 Series.

Pawah added, “We are moving forward with a clear aim and our resolute strategy of ‘Power to Lead’. We are well prepared to set a benchmark in the Indian automobile industry in every aspect, with passion, performance and excellence. We are confident of continuing this momentum but our primary goal is to grow the size of the luxury car market in India. We strongly believe that leading the growth of the segment is more important than anything, even more important than being just Number One.”