BMW Group India has announced total sales of 6,604 units of BMW and Mini cars in a difficult CY2020, which was largely impacted by the pandemic-hit lockdowns. This cumulative number for the pandemic-impacted year comprises BMW India’s 6,092 units and MINI India’s 512 units. The 2020 sales are down 26.62% on the carmaker’s CY2019 sales of 9,000 units. In CY2018, total sales were 10,405 units.
Commenting on the numbers in CY2020, Vikram Pawah, President, BMW Group India said, “BMW Group India has demonstrated resilience and determination in a tough environment full of new challenges. The strength of our brands, well-structured operations along with the dedication of our employees and dealer partners drove the business to adapt quickly and perform. With improving macroeconomic indicators and consumer confidence, BMW Group India picked up momentum with remarkable efficiency and vigour. We registered strong results at the end of a very difficult year and propelled our segment share significantly in the Indian luxury car market. We are looking towards 2021 with renewed confidence and optimism.”
BMW India says it saw significant contribution of over 50% coming from the locally produced Sports Activity Vehicle (SAV) range including the BMW X1, the BMW X3 and the BMW X5. While the newly launched BMW X7 saw demand come in from all regions, the 3 Series and 5 Series sedan continued their traditional role as strong contributors in sedan segment.
For Mini India, the last quarter of 2020 was a good one, according to BMW Group India. The locally produced Mini Countryman commanded a share of over 40% in sales while the Mini Hatch and the popular Mini Convertible contributed over 23% each.
BMW Motorrad India overcame all obstacles and posted a stellar annual growth in 2020 against current trends. This success was propelled by the launch of the new BMW G 310 R and BMW G 310 GS. Together, the two motorcycles commanded a share of over 80% in yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000 RR also held on their position as important contributors.
BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW, MINI and BMW Motorrad.