BMW Group India’s Vikram Pawah appointed CEO of BMW Group Australia

by Mayank Dhingra 24 Jul 2018

German luxury carmaker BMW Group has announced a management rejig at its Indian operations.

Vikram Pawah (47), who was heading BMW Group India as its president since January 2017, has been deputed to lead the Group’s Australian and New Zealand businesses.

Pawah will be taking up his role as the new CEO of BMW Group Australia and New Zealand with effect from August 1. However, in his expanded responsibilities, he has been promoted as the chairman of BMW Group India, and will continue to support the business here as well.

Hans-Christian Baertels (56), who is the incumbent director of finance and administration at BMW Group India will take over responsibility as the new president.

Announcing the changes, Hildegard Wortmann, senior vice-president, Asia Pacific, BMW Group, said, “Pawah brings excellent preconditions to lead BMW Group operations in India and Australia. Under his leadership, BMW Group India has successfully stood ground in a fiercely competitive environment and gained significant momentum in the Indian luxury car market”.

A commerce and business graduate, Pawah has held various positions abroad in Honda Marine Australia in his automotive career spanning over 25 years.

The first half of the calendar year 2018 has brought cheer to German luxury carmaker BMW Group in India as the brand reported record sales for both the BMW and Mini cars combined.

It may be noted that BMW India's overall sales volumes in the first half of 2018 (January-June) grew 13 percent year on year to 5,171 units. Of this, BMW brand models accounted for 4,890 units (up 12 percent) and the Mini range  281 units (up 30 percent).

The growth has come on the back of some big-ticket launches such as BMW’s luxurious liftback , the 6-series GT and the X3 SUV. The latter led the sales charge for the luxury marque, as demand for SUVs in India continues to be robust. 

Also read: 
BMW India posts record 5,171 unit sales in first-half 2018

Interview with Vikram Pawah 

BMW India plots new strategy to accelerate sales



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