BMW Group India has announced the launch of BMW Facility Next in Cuttack, which will be represented by OSL Prestige. The OEM says the new facility will be the largest full-fledged integrated retail and service BMW and BMW Motorrad facility in eastern India.

The dealerships is based on the latest BMW Facility Next concept and will showcases the exclusive range of both BMW cars and BMW Motorrad motorcycles.

Arlindo Teixeira, acting president, BMW Group India said, “The BMW Group's promise of Joy extends beyond its products and services and touches its customers and fans in every way they connect with us. This special connection has evolved to address changing consumer needs with times. BMW Facility Next is a modern reflection of our desire to delight our customers in every aspect right from the first step inside a dealership. The unison of BMW and BMW Motorrad presents a gateway to experience both brands, their superior products and unparalleled services, all under one roof. OSL Prestige has been a trusted BMW partner and we have strengthened our relationship further by appointing them as a dealer partner of BMW Motorrad also in one of the most promising markets in India.”

Charchit Mishra, dealer principal, OSL Prestige said, “We are delighted to represent BMW and BMW Motorrad in an innovative BMW Facility Next in the twin city of Bhubaneswar and Cuttack. The culmination of the two fascinating and dynamic brands in this unique format offers customers and prospects an unrivalled dealership experience. Together with BMW Group India, we will further tap the growing luxury automobile segment in this emerging market and serve our esteemed clientele with greater passion.”

The new facility is spread over a total area of 73,000 sqft and comprises of three levels – vehicle display area, workshop section and a mezzanine floor with a cafe. The showroom displays five BMW cars along with an Experience Zone featuring Virtual Reality to bring customers face-to-face with the latest updates on BMW product range. An interactive virtual product presentation displayed on a large screen along with a car configurator helps customers to evaluate and customise their car. The BMW Motorrad section exclusively displays eight motorcycles along with the latest lifestyle and accessories collection.

The state-of-the-art workshop comprises of five service bays each for BMW and BMW Motorrad. The entire aftersales service staff has undergone rigorous training and certified at BMW Group India’s Training Centre in Gurgaon. The showroom and workshop follow comprehensive sanitisation process of its premises, workshop tools and equipment.