Daimler India Commercial Vehicles (DICV) has expanded its retail footprint in north India with a new BharatBenz dealership in Jammu, in association with PAL Trucking. 

The OEM says the new touchpoint in Jammu, which is a growing construction hub, reflects the increasing demand for BharatBenz products in the Union territories of J&K and Ladakh.

Rajaram Krishnamurthy, VP – Marketing, Sales, and Customer Service, DICV said, “With the recent infrastructure boost in Jammu & Kashmir and Ladakh, there is a massive influx of construction projects being undertaken. We thereby anticipate a strong demand of commercial vehicles in the upcoming months from these regions. Capitalising on this opportunity, we aim to ensure 100% presence in the region and add our touchpoints to have a total of 7 Service Centres in the UT”.  

Nishant Luthra, dealer principal and MD, PAL Trucking said, We are delighted at the launch of our new BharatBenz  dealership in Jammu & Kashmir. We look forward to expanding our touchpoints further in order to cover the entire UT of J&K and Ladhak.”

In Jammu & Kashmir, Jammu is the first network touchpoint of BharatBenz. The dealerships will provide complete sales, service and exchange support for the entire range of BharatBenz trucks and buses. While the 3S facility at Jammu is spread over 2,000 square yard and houses 8 service bays; the 3S facility at Srinagar is spread over 1,000 square yards and has 4 service bays, The 2S facility at Rajouri is spread over 450 square yards and houses 3 service bays.  

All the dealership touchpoints are equipped with trained manpower and also offer a host of value-added features like driver lounge, driver trainings, deiselabh (Payback points with customised card for HP Filling station), ashless zero-dep insurance, EW upto 8 years, upto 10 year AMC, proserve mobile app, 24x7 roadside assistance, vehicle tracking systems.

BharatBenz dealerships are located on leading national and state highways. On the national highways of the Golden quadrilateral North-South & East-West Corridors, the average distance between two BharatBenz touchpoints varies between 140km and 180km. Wth this, BharatBenz says it reach its customers in less than 2.5 hours on these highways.