BharatBenz increases customer reach in South India with 4 new dealerships

by Autocar Pro News Desk , 19 Jul 2021

DICV plans to have 350 dealerships in place across India by the end of 2022. (File photo)

Daimler India Commercial Vehicles (DICV) has opened new dealerships for its BharatBenz brand of CVs in South India. The new dealerships are in Kolar and Davanagere in Karnataka, Bhimavaram in Andhra Pradesh, and Kasaragod in Kerala.

DICV also inaugurated two new outlets to deliver parts in Theni and Tiruvarur in Tamil Nadu. The new touchpoints increase BharatBenz network’s monthly service capacity to over 6000 job cards per annum.

Commenting on the expansion, Rajaram Krishnamurthy, VP (Marketing, Sales and Customer Service), DICV, said: “Our goal is to increase customer convenience and offer state-of-the-art experience through our products and services. To ensure ease of servicing and access to customers, our goal is to minimize the distance between dealerships. The new dealerships that we have opened reiterate commitment to our customers and confidence in the growth of the southern CV market.”

On-ground touch-points are an integral aspect of BharatBenz’s growth trajectory and continue to remain a focus area. On November 12, 2020, DICV opened 10 new service workshops across India in a single day.

DICV's overarching network expansion plan is to have 350 dealerships by the end of 2022.