BharatBenz and HPCL launch co-branded fleet fuel card

Daimler India Commercial Vehicles (DICV) in association with Hindustan Petroleum Corporation has today launched a co-branded loyalty card ‘BharatBenz Dieselaabh’ for fleet owners, which will be available for the entire range of BharatBenz Trucks.

Commenting on the launch, Rajaram Krishnamurthy, vice-president, Marketing and Sales, Daimler India Commercial Vehicles, said: “At BharatBenz, the constant effort is to enhance our customer experience at every step of their journey. The launch of BharatBenz Dieselblaah fleet card is a progress in this direction. As diesel is the highest expense for transporters, this card will help in additional fuel savings and ensure drivers’ access to a host of services at all HPCL petrol bunks.”

G S V Prasad, executive director- retail, HPCL, said: “The Hindustan Petroleum DriveTrack Plus is an exciting offering and we are delighted to partner with BharatBenz for this programme. We are committed to long and fruitful partnerships that benefit our customers and help in reforming the way of business in the trucking industry. The Hindustan Petroleum and BharatBenz partnership will be an enabler for reducing fuel expenses and provide full security, transparency and more value added services to drivers.”

BharatBenz says it has designed the program to reduce the diesel cost borne by the fleet operators in the form of loyalty program points. The card can help fleet operators to save upto Rs 50,000 per year per truck. The loyalty points can be easily redeemed at HPCL petrol pumps and through online vouchers . The co-branded fleet card also offers various rewards for the owners. The entire loyalty points will be shared with respective fleet owner on a month on month basis, based on the slab and usage.

Some of the key features of the program include: 

- Insurance cover to driver and helper upto Rs 300,000

- Permanent disability caused due to accident upto Rs 100,000

- Reimbursement of medical bills caused due to accident upto Rs 50,000

- Joint driver training program at leading HPCL pumps

- Drivers and helpers also can avail facilities such as secured vehicle parking, access to rest room, bathing, medical facility, Dhabas and washing facility and others at all leading HPCL petrol bunks.

The DriveTrack Plus program is an innovative payment mechanism developed for efficient fleet management.