Chinese-owned Italian bikemaker Benelli and Adishwar Auto Ride India – Mahavir Group (the company’s Indian partner) inaugurated their 31st showroom in Puducherry. This comes after eight days of the company inaugurating its 30^th showroom in Chandigarh.

The showroom showcases the newly launched BS-VI Imperiale 400, under the dealership of JMB Motor World.

Vikas Jhabakh, MD, Benelli India said, “It gives us great pleasure to be associated with JMB Motor World, our philosophy of customer service is in tandem with the ethos of our Puducherry Dealer Partner. The employees at Benelli – Puducherry are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress free ownership.”

He further added, “Our key motive is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. From that aspect, Puducherry is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”