Chinese-owned Italian-bikemaker Benelli and Adishwar Auto Ride India – Mahavir Group (the company’s Indian partner inaugurated its 30th showroom in Chandigarh. The showroom showcases the newly launched BS-VI Imperiale 400, under the dealership of Atharva Autospace.

The Imperiale 400 is a retro-classic motorcycle inspired by the Moto-Bi range produced by the Italian superbike brand in the 1950s. The Imperiale 400 was recently launched in India with price starting at Rs 199,000 (ex-showroom). The company says customers can book the Imperiale 400 with a minimum amount of Rs 6,000.

The Imperiale 400 is offered with a 3-year unlimited kilometre warranty and 2-year complimentary service as standard. To make the ownership experience hassle-free, Benelli India is also offering a 3rd-year AMC package, pick and drop service, 24x7 roadside assistance for all its Imperiale 400 customers.

Vikas Jhabakh, MD, Benelli India said, “It gives us great pleasure to be associated with Atharva Autospace, our philosophy of customer service is in tandem with the ethos of our Chandigarh dealer partner. The employees at Benelli – Chandigarh are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress free ownership. Our key motive is to ensure that Benelli’s 3S facilities are present across India, to generate strong brand presence. From that aspect, Chandigarh is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

In addition to the motorcycles, the showroom also showcases merchandise and accessories along with a host of customisation options, with more being introduced across India in a phased manner.

Neelam Singh, dealer principal, Benelli-Chandigarh said, “We at Benelli-Chandigarh are absolutely thrilled to bring Benelli to Chandigarh, which is home to some beautiful open roads with scenic locations all around. Benelli is renowned world-over for offering premium lifestyle experience to its customers, through a unique range of products. Through Benelli-Chandigarh, we look forward to fulfil the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”

Benelli’s upcoming BS-VI range of motorcycles include – Benelli TRK 502; TRK 502X; Benelli Leoncino 500; Benelli 302S; Benelli 302R; Benelli Leoncino 250 and Benelli TNT 600i.