Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India Mahavir Group, has launched their 40th exclusive showroom, in Pune.

The showroom also showcases India’s first Benelli Cafe, which the company says is a uniquely designed setup that serves a variety of delicacies and coffee. The cafe has been designed with a Benelli theme, allowing customers to bask in the ambience of Benelli’s rich history, in an environment that is comfortable and avant-garde.

The showroom under the dealership of Jhabakh Auto showcases the BS VI Range of Benelli motorcycles including:

• Leoncino 500 - Street Scrambler - Rs 459,900 (Steel Grey colour); Rs. 469,900 (Leoncino red Colour).
• TRK 502 - Grand Tourer (introductory price) - Rs 479,900 (Dark Grey colour); Rs 489,900 (Pure White and Benelli Red colour).
• Imperiale 400 - Retro Classic - Rs 189,000 (Red, Black & Silver colour) 

Benelli India has also introduced a limited period offer, where customers can avail a low EMI offer of Rs 4,999 per month, with up to 85 percent funding on the Imperiale 400, to make it more accessible for customers. The Imperiale 400 comes with a 2-year unlimited kilometre warranty as standard, while the Leoncino 500 and TRK 502 come with a 3-Year unlimited kilometre warranty as standard. Benelli India is also offering 24x7 Roadside Assistance for its customers.

Vikas Jhabakh, MD, Benelli India said, “It gives us great pleasure to be associated with Jhabakh Auto. Our philosophy of customer service is in tandem with the ethos of our Pune Dealer Partner. The employees at Benelli – Pune are trained to offer the best in terms of sales, service and customer experience, allowing customers to enjoy best-in-class, stress-free ownership. We are also glad to announce that Benelli-Pune is the first outlet be introduced with a Benelli Cafe, which will not only prove to be a landmark for Benelli fans to come and soak Benelli’s rich history, but it will also prove to be a platform for enthusiasts to come and interact with other like-minded riders, talk motorcycles and organise rides.”

Varun Jhabakh, dealer principal, Benelli-Pune said, “We at Benelli-Pune are absolutely thrilled to bring Benelli to Pune. We have been associated with Benelli for quite some time now, catering to customers through our Benelli-Hyderabad Dealership. It is with great pride that we are entering our second stint with the inauguration of the Benelli-Pune dealership. Through Benelli-Pune, we look forward to fulfilling the dreams of local enthusiasts by giving them a platform to explore their spirit of riding and freedom.”

Apart from Italian motorcycles, the showroom also showcases merchandise and accessories. Along with a host of motorcycle customisation options, with more being introduced across India in a phased manner.