Premium Italian motorcycle manufacturer, along with its exclusive partner Adishwar Auto Ride India (AARI) – Mahavir Group, today launched a new showroom in Noida in Sector 63. This expands its network across India to 17. The company plans to reach the 20-figure mark by April-end and cross the 45-figure mark by the year end.

The showroom showcases the entire range of Benelli superbikes available in India, under the dealership called ‘Felix Autowerks LLP’. These superbikes encompass the TNT 300, 302R, TNT 600i and the recently launched TRK 502 and TRK 502X. All five products come with a five-year unlimited kilometres warranty as standard. Apart from the motorcycles, the showroom will also showcase merchandise and accessories. Motorcycle customisation will also be introduced in India in a phased manner.

Commenting on the new dealership, Vikas Jhabakh, managing director, Benelli India, said, “Our philosophy of customer service is in tandem with the ethos of our Noida dealer partner, Felix Autowerks. The employees at Benelli – Noida are trained to offer the best in terms of sales, service, spare parts and customer service, allowing customers to enjoy best-in-class, stress-free ownership experience.”

He added, “Our key goal is to ensure that Benelli’s 3-S facilities are present across India, to generate strong brand presence. Noida is of great importance to us. We also believe that our dealership is not just a place to serve customers but a platform for enthusiasts to come and interact with other like-minded riders.”

Benelli was set up in 1911, which makes it nearly 110 years old. During this period, it has developed groundbreaking models, advanced technology, and scored many victories in motorsport with world-renowned riders. In 2005, Benelli became a part of the Qjian Group, China. With a production capacity reaches 1.2 million vehicles per year, with about 14,000 employees. Benelli as a global player has established itself across 70 countries .

Further strengthening Benelli Q.J’s position in the global market is Geely’s recent $166 million investment in parent company QJ, giving it 29.77% ownership of QJ’s equity. This makes Qjian Jiang China’s second largest motorcycle manufacturer.

AARI is the bikemaker's exclusive partner in India to distribute Benelli’s premium product range in the country. The company has set up an assembly plant for Benelli in Hyderabad, where it manufactures and imports a range of Benelli bikes from Italy and South East Asia.

Benelli product range prices 
- Benelli TNT 300 (ABS) – Rs 350,000
- Benelli 302R (ABS) – Rs 370,000
- Benelli TNT 600i – Rs 620,000
- Benelli TRK 502 – Rs 510,000
- Benelli TRK 502X – Rs 550,000
All prices ex-showroom, India

A comprehensive interview with Vikas Jhabakh, managing director, Benelli India, will appear in Autocar Professional's upcoming Two-Wheeler Special, May 1 issue